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Direct Ishq  official poster

Direct Ishq (2016)

2.9/10
Hindi123 minstheatrical

Direct Ishq is a 2016 Indian Hindi-language action romantic comedy film directed by Rajiv S. Ruia. The film stars Rajneesh Duggal, Nidhi Subbaiah, and Arjun Bijlani in lead roles. Set in the holy city of Banaras (Varanasi), the story follows Ayaan, a photographer who becomes entangled in a love triangle with two very different women: the gentle Dolly and the fiery Shiva. The film blends romance, comedy, and action against the backdrop of the Ganges ghats. It was released on 19 February 2016 and was a commercial failure, receiving poor reviews for its predictable plot and weak execution. The film is available for streaming on some platforms.

Filmed In:Varanasi, Uttar Pradesh, India
Mood:
funnyemotionaluplifting

Direct Ishq (2016) OTT release date is not officially announced yet — GudVibe tracks its streaming availability daily.

Where to watch:
OTT availability not confirmed yet. Check Netflix · Prime Video · Hotstar · ZEE5

Quick Facts

Theatrical Release
19 February 2016
Director
Rajiv S. Ruia
Language
Hindi
Runtime
2h 3m
Rating
2.9/10

Storyline

Ayaan, a photographer in Banaras, falls for two women at the same time. Dolly is a sweet village girl who wants a simple life. Shiva is a passionate street fighter who lives for adventure. Ayaan must choose between them, but his lies threaten to destroy everything.

Two loves, one heart, one choice.

Film Details

2.9Rating
123Minutes
HindiLanguage
UACertificate
Release Date19 February 2016
Release Typetheatrical
Filmed InVaranasi, Uttar Pradesh, India

Parental Guide

Violence
Moderate
Language
Low
Sex / Nudity
Mild
Drugs
Mild
Intensity
Moderate

Vibe & Tags

Mood
funnyemotionaluplifting
Themes
loveidentityfriendshiprevenge
Toneserious
Pacingfast-paced
Complexitylight
Audiencemass
Best Withwith-partner
Violence2
Emotion3
Humor4
Rewatchability2

Cast & Crew

Reunion Meter

Frequent partnerships reunited for Direct Ishq

Cast reunions in this film: Rajneesh Duggal & Rajiv S. Ruia (2 films together), and Rajiv S. Ruia & Hemant Pandey (2 films together).

Trivia

  • The film was shot in Varanasi, using real locations like the ghats and Kashi Vidyapeeth to create an authentic setting.
  • Director Rajiv S. Ruia had previously worked mostly in television, making this one of his few feature film projects.
  • The movie's title 'Direct Ishq' plays on the phrase 'direct tax', suggesting a straightforward or unavoidable love.
  • It features a cameo by veteran actor Raza Murad, who appears in a supporting role as a political figure.
  • The film had a very limited theatrical release and received little attention from major critics upon its debut.
  • Actress Nidhi Subbaiah, who plays the lead, was primarily known for Kannada films before this Hindi role.
  • The soundtrack includes a song titled 'Tere Bina', composed by Vijay Verma, which did not gain significant popularity.

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