
Ye Maaya Chesave(2010)
'Ye Maaya Chesave' is a 2010 Indian Telugu-language romantic drama film directed by Gautham Vasudev Menon. The film stars Naga Chaitanya as Karthik and introduces Samantha as Jessie. It was produced by Manjula Ghattamaneni under Indira Productions. The story follows a Hindu boy who falls in love with a Christian girl from a strict family. Their relationship faces opposition due to religious differences and family expectations. The film is known for its honest storytelling and A. R. Rahman's acclaimed soundtrack. It was simultaneously shot in Tamil as 'Vinnaithaandi Varuvaayaa'. The film was a critical and commercial success, earning around ₹30 crore. It was later remade in Hindi as 'Ekk Deewana Tha'. Film Companion listed it among the 25 Greatest Telugu Films of the Decade.
Quick Facts
- Streaming on
- VI Movies and TV, Zee5, Prime Video, Airtel Xstream Play
- Theatrical Release
- 26 February 2010
- Director
- Gautham Vasudev Menon
- Language
- Telugu
- Runtime
- 2h 42m
- Rating
- 7.4/10
Storyline
Karthik, an aspiring filmmaker, falls in love with Jessie, his Christian neighbor. Her strict father forbids any relationship outside their faith. Karthik must win Jessie's heart while battling family opposition and religious barriers. Their love is tested by time, distance, and a painful misunderstanding.
“A love story that defies all odds”
Film Details
Parental Guide
Where to Watch
Vibe & Tags
Cast & Crew









Reunion Meter
Frequent partnerships reunited for Ye Maaya Chesave
Cast reunions in this film: A. R. Rahman & Anthony (7 films together), Gautham Menon & A. R. Rahman (6 films together), Gautham Menon & Anthony (6 films together), Samantha Akkineni & Gautham Menon (4 films together), Samantha Akkineni & A. R. Rahman (4 films together), and Samantha Akkineni & Akkineni Naga Chaitanya (4 films together).
Trivia
- The film was shot simultaneously in Tamil as 'Vinnaithaandi Varuvaayaa' with a different cast.
- It was the first Telugu film to be shot extensively in New York City.
- The lead actress Samantha made her acting debut with this film.
- The movie's soundtrack by A.R. Rahman became a huge hit and won several awards.
- Director Gautham Menon also wrote the Hindi version 'Ekk Deewana Tha', which released later.
- The film's title 'Ye Maaya Chesave' translates to 'What Magic You Have Done' in English.
- It was partially inspired by the director's own experiences in film school and early romance.


