It’s All in Your Head(2023)
Hindi83 mins
A feature film that focuses on one day in the life of six siblings, rural but americanised, living in Vadodara, all in their 20's. Together they run an online thrift store called DURTY FITS, while each hustles away individually to give some shape and meaning to their life.
Director:Dhruv Solanki
Mood:
funnyemotionaluplifting
Where to watch:
OTT availability not confirmed yet. Check Netflix · Prime Video · Hotstar · ZEE5
Quick Facts
- Theatrical Release
- 1 April 2023
- Director
- Dhruv Solanki
- Language
- Hindi
- Runtime
- 1h 23m
Storyline
Six siblings in their twenties run an online thrift store together in Vadodara. While managing their shared business, each of them also works on their own personal goals. The story follows a single day as they all try to find purpose and direction in their lives.
“Six siblings, one chaotic day, and a family business online.”
Film Details
83Minutes
HindiLanguage
Release Date1 April 2023
Parental Guide
Violence
Mild
Language
Low
Sex / Nudity
Mild
Drugs
Mild
Intensity
Mild
Vibe & Tags
Mood
funnyemotionaluplifting
Themes
familyidentityfriendshipsurvival
Tonewhimsical
Pacingepisodic
Complexitylight
Audiencemultiplex
Best Withwith-partner
Violence1
Emotion3
Humor4
Rewatchability3
Cast & Crew
#1
J
Jyotsana RajpurohitJojo
→#2
D
Deepshikha RajpurohitDeepshikha
→#3
B
Bhagayshree RajpurohitBhagayshree/ Jiya
→#4
B
Bonita RajpurohitBonita
→#5
M
Manshree RajpurohitManshree/ Nisha
→#6
B
Bhuvnesh RajpurohitBhuvnesh
→#7
D
Dhruv SolankiDirector
→Trivia
- The film was shot entirely on location in Vadodara, Gujarat, using many real local spots as backdrops.
- Director Dhruv Solanki also co-wrote the screenplay with his sister, drawing from their own observations of youth in smaller Indian cities.
- The actors playing the six siblings reportedly lived together in a house in Vadodara for two weeks before filming to build chemistry.
- The fictional online thrift store 'DURTY FITS' was inspired by real Gen Z-run small businesses popular on Instagram.
- The film's soundtrack features original songs by relatively unknown indie artists rather than mainstream Bollywood composers.
- It premiered directly on a streaming platform, bypassing a traditional theatrical release in cinemas.
- Some dialogue incorporates a mix of Gujarati and English, reflecting the characters' hybrid cultural environment.